Fit2Globalize

Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the ability to win of their company.

The app leads the user thru a group of questions regarding the attractiveness of an export market and a second group of question regarding the ability to win in a target country. The result are the mapping of the export market in the market attractiveness/ability to win matrix, the SWOT and the overview of the evaluation with the comparison of up to three people analyzing the same country.

Input into the app
• Weighting and answering of 23 questions regarding “market attractiveness” and “ability to win” of a company in an export market
• Sources to answer the questions are linked in the tool if available: World bank, Hofstede data base, Doing business, Risk maps, …

Output of the app
• Overview of answers
• Comparison of answers for up to three people
• Market Attractiveness / Ability to win - Matrix
• SWOT (Strengths, Weaknesses, Opportunities, Threats)

Main Benefits of Fit2Globalize™
• Easy to use
• Standardized questions & answers defined
• Puts all important factors to be considered on the table
• Company specific questions can be added
• Comparison of analysis of up to three people possible
• Supports a well based decision making regarding export markets

More information on www.fit2globalize.ch