About Simple Marketing Evaluator
Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV).
Values of 1:1 or lower (i.e. 1:2) are considered to be wasting resources., while higher values (i.e. 2:1) express a balanced marketing strategy. One has to take care and not take this value to higher than 3:1, since higher values may imply underinvestment in marketing, which could harm future growth.
This comparison is critical for assessing the return on marketing investment (ROMI or ROIM).
Download and install
Simple Marketing Evaluator version 1.06 on your
Android device!
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Android package:
appinventor.ai_admin.SimpleMarketingEvaluator, download Simple Marketing Evaluator.apk