About 泉威布丁豆花
大台南延續著日據時代以來嘉南平原農業生產中心與工業發展的帶動,不僅對台灣各個經濟發展富有卓著的貢獻,更記錄著台灣整體文化與歷史上的發展脈動;衡諸此在歷史、文化上突顯出的獨特性,猶如京都之於日本,堪稱為台灣首要的文化古都。
在民國五十年代,泉威食品創辦人陳含笑女士為貼補家計栽培子女,從凌晨就開始研磨、製作豆花,天未亮肩挑豆花桶出門深入街頭巷尾兜售,一賣就是數十年,人人皆敬稱一聲「豆花嬸」。承襲至今的傳統豆花的手藝,經過不斷研發與改良,終於發展出健康美味的十數種口味,並創立出「泉威布丁豆花」這個品牌。自創業以來,秉持「創新領鮮、健康美味、料好實在」的理念,以穩定經營、宏觀眼光,塑造出「誠心苦幹、創新求進」的立業精神。秉誠實為信條,苦幹為工作精神,不斷在產品、營運上創新求變,以提供消費者最體貼完善的產品與服務品質。
豆花不僅僅是一項食品,對整個時代、文化來說,它有更深層的意義;其製作從手工磨豆到用機器生產,工法的演進可說是時代演進的縮影;情感層面,對難忘的古早味而言,豆花的美味是兒時回憶,又或者是一段重要的記憶。有鑑於此,泉威食品以大台南地區豐富的文化資產為基礎,結合虛實整合(Online to Offline)的創新服務概念,從文化推廣、品牌識別、行銷功能與互動功能四個面向開發一行動載具APP程式,不僅整合大台南地區的文化景點,更有趣味遊戲創造與消費者間的互動,除了推廣大台南地區文化風情外,也加深消費者品牌印象及與商品接觸管道。 Chiayi, Tainan continuation of large agricultural plains led production centers and industrial development since the Japanese occupation era, not only for the economic development of Taiwan's richest individual outstanding contribution to the development of more records pulsating Taiwan's overall culture and history; balanced in all this history, highlights the uniqueness of the culture, like Kyoto in Japan, called for Taiwan's premier cultural city.
In the 1960s, Stephen Granville food founder Miss Chen Hanxiao to supplement their family incomes growing children, from early morning to start grinding, making bean curd, bean curd barrel before dawn to go in-depth hands are peddling the streets, selling is a few decades, everyone King said all cry "curd aunt." Curd has inherited the tradition of the craft, through continuous development and improvement, and finally to develop a healthy and delicious dozen flavors, and the creation of a "Quan Weibu Ding Dou Hua" brand. Since its establishment, uphold the "innovation brought fresh, healthy and delicious, really good material" concept, in order to stabilize operations, the macro perspective, the shape of "sincerity and hard work, innovation and progress" Founding Spirit. Bing Honesty is the creed, hard working spirit, constantly on the product, operational innovation, to provide consumers with the most considerate perfect product and service quality.
Curd is not just a food, the whole era, culture, it has a deeper meaning; its production from manual grinding machines to production, the evolution of labor law can be said to be a microcosm of the evolution of the times; emotional level, on a memorable The old-time flavor, the curd is delicious childhood memories, or is it some important memories. For this reason, Stephen Granville foods rich cultural assets Tainan area, combined with the actual situation Integration (Online to Offline) innovative service concept, to develop a set of action from the cultural promotion, brand recognition, marketing capabilities and interactive features four dimensions APP program has not only integrate Tainan area's cultural attractions, creating a more interactive and fun game between consumers, in addition to the promotion of culture and customs Tainan region, but also enhance the brand image and consumer goods in contact with the pipe.